The Get Publishing Webinar Series is part of a new stream of offerings named after the Get Publishing Communications Society (GPCS), which has ceased to exist as of 2016 and gifted its brand to the Writers' Guild of Alberta. The series aims to continue equipping the audience served by Get Publishing in its decade-plus of existence: writers who want to see their work published."
--Cheryl Mahaffy, last president of GPCS
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When it comes to non-fiction, before you write the book, first you write the proposal. But what exactly is a proposal? Really, it’s a genre unto itself—part table of contents, part jacket copy, part marketing report—and it’s one of the most important yet least understood items in the writing world.
In this one-hour workshop, we’ll use real-life examples to show you all of the pieces required to make your proposal sing:
- An overview that presents the entire book in miniature
- A title that frames the book’s tone and intended audience
- A table of contents that shows your research, organization, and overall argument
- A marketing summary that explains who will buy the book, and why
- An author bio that explains why you are the right person to write it
Michael Hingston is an author and publisher in Edmonton, Alberta. He is the author of the books Let’s Go Exploring and The Dilettantes, and his writing has appeared in Wired, the Atlantic, the Guardian, and The Washington Post. He is also the co-publisher of Hingston & Olsen, the outfit responsible for the Short Story Advent Calendar and other literary experiments.
Saturday, November 16. 10am
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So you’ve published your book, now what? How do you get the word out? Regardless of whether your book is traditionally published or self-published, the reality is that as the author, you will have an important role in getting it in front of readers. Get advice from a former book publicist, book reviewer and blogger on how to appropriately pitch your work to traditional and online media, as well as other unique (and cost effective) avenues of publicity.
Topics covered will include:
- Book blogs: how to research the best sites that are more likely to feature your book so you’re making the most of your print copies, the do’s and don’ts of pitching your book to book bloggers, and whether or not book tours are worth paying for
- Approaching traditional media: the do’s and don’ts, advice on crafting the best pitch, and what producers are looking for
- Goodreads: Advice on why this online community is a worthwhile place to spend time reviewing books and publicizing your own work
- Book clubs: A great source for building readership, but approach with caution, a discussion on whether or not you should ask for payment for attending
- Literary Festivals: Who to send your book to, the benefits of participating as both an author and attendee, how to best pitch your work
- For the traditionally published author: what to ask for when talking with your book publicist/publisher regarding your marketing plan, ways you can assist in marketing
About Anne Logan:
A month after graduating from Queen’s University in 2008 with an English Literature degree, she completed a Graduate Certificate in Creative Book Publishing from Humber College, with a speciality in marketing. From there, she became a publicist for small press Cormorant Books in Toronto, then moved to Calgary to become the Artistic Associate and then Programming Manager of Wordfest, Calgary’s literary festival. Once she left Wordfest she started the book blog Ivereadthis.com where she reviews titles from all the major publishers in Canada. She also review books monthly on the CBC Calgary radio drive home show The Homestretch, and occasionally for the CBC Calgary’s television programs News at 6 and 11. Anne hosts Wordfest’s monthly book club We’ve Read This, and interviews authors regularly for their events.
- Build a Writers’ Platform and Find Your Audience with Kimberley Grabas
- Research and Narrative Nonfiction with Omar Mouallem
- How to Edit Your Work with Kimmy Beach
- Indexing: The Art of Writing Reader-Friendly Indexes for Nonfiction Books with Stephen Ullstrom
- Smash All teh Rulez with James Harbeck
- Demystifying the Literary Agent with Carolyn Forde
- Rethink Situation to Develop Conflict in Your Story with Gail Anderson-Dargatz
- What Lurks Beneath: Subtext and Theme with Cara Hedley
- Pitch Your Story to a Film Producer with Michael Jorgensen (currently unavailable)
- Creative Nonfiction: Hooking your Reader with Angie Abdou
- Making Readers and Characters Squirm with Beth Hill (currently unavailable)
Accessing Past Webinars:
Click on the webinar you are interested in and fill out the form at the bottom of the description. After entering your information, you will be directed to a payment page. Following your payment, you will be sent a link to the webinar. Alternatively, you can phone our office (780.422.8174) with your credit card information.