Many writers have been concerned about how the new Canadian Anti-Spam Legislation affects their ability to promote their books. Information about the most frequent concerns is below.
Please note: the information provided is of a general nature only, and the provision of it does not constitute legal advice, nor does it create a solicitor-client relationship. The reader should seek advice from a lawyer pertaining to any particular fact situation.
If you are promoting or advertising by sending a message to an electronic address then you would need to comply with the legislation. The legislation requires the sender to identify themselves, provide contact information, get consent from the person they are sending the message to and provide an “unsubscribe” option.
© 2014 Erin M. Hnit of Kirwin LLP